Twitter is the go-to platform for NFT and cryptocurrency enthusiasts. It’s where people can connect and stay up-to-date on the latest releases and industry news.
It’s also where celebrities go to flaunt their new NFTs. Jimmy Fallon turned to Twitter to share his Bored Ape Yacht Club (BAYC) NFT purchase with his 51 million followers.
BAYC is the poster child for creating hype and community around their NFT project, and what they’ve created is hard to replicate.
But still, success leaves clues.
Studying the most successful NFT Twitter influencers gives us insights into what works and what doesn’t.
This post breaks down how to promote your NFT on Twitter in five practical steps. By following this guide, you can tap into the power of social media to build buzz and exclusivity around your project.
Step #1 – Brand your Twitter profile to match your NFT project
Your Twitter profile is the first thing people will see when they find your account, so it’s essential it’s on brand and represents your NFT project. Here are some best practices:
- Make your profile a close-up of your NFT artwork or your project’s logo.
- Choose an image representing your project’s overall theme or aesthetic for your banner.
- Your description should be concise and to the point and include a link to your NFT website.
VeeFriends is a successful NFT project focusing on meaningful intellectual property and community-driven initiatives. Let’s review how they’ve structured their Twitter profile.
- Profile image: it’s a photo of the last NFT artwork drop, which helps followers to stay up-to-date with the project’s latest activities.
- Cover image: showcases the project’s artwork while maintaining whitespace for the logo. Followers can quickly see what the project is about and get a sense of its aesthetic and the general vibe of the brand.
- Description: it communicates VeeFriends’ vision while promoting their Web3 conference.
- Link: the bio links to the project’s official website, where followers can learn more and connect their wallets.
Another example of a strong Twitter profile is Solana Ape Dao.
- Profile image: A photo of one of their most popular NFTs, which immediately catches the viewer’s attention.
- Cover image: Showcases the project artwork and name in bright, vibrant colors that create a fun, retro aesthetic.
- Description: This is clear and concise and includes three relevant hashtags. This allows users to find relevant tweets when searching for these topics easily.
- Link: Like VeeFriends, Solana Ape Doa links to the project’s official website, where followers can learn more.
Step #2 – Reverse-engineer the Twitter algorithm
You know engagement is vital if you’ve ever tried to promote your content on social media. The more people who like, share or comment on your post, the better chance it has to reach more people. And this is especially true when it comes to Twitter.
Twitter explains on its support page:
“We make recommendations to make it easier and faster to find content that contributes to the conversation in a meaningful way, such as content that is relevant, credible, and safe. This means you will sometimes see Tweets from accounts you don’t follow.”
This shift towards interest-based content discovery means that getting people to engage with your post is more important than ever. So how can you deconstruct the Twitter algorithm to promote your NFT?
First, understand what types of content tend to perform well on the platform. In general, timely, relevant, and visually appealing posts do best.
But nothing beats data. Experiment with different types of content and see what gets the most likes, shares, and comments.
The easiest way to increase engagement on Twitter is to run a giveaway.
By offering a prize, you can encourage people to retweet your posts, follow your account, and use your hashtag. This, in turn, will help to increase your reach and visibility on Twitter.
And because giveaways are usually open to anyone who follows the rules, they’re an excellent way to attract new fans and build up your NFT audience.
A few things to remember when running a Twitter giveaway:
- Make sure the prize is relevant to your NFT project. Using your NFT as a prize is a good start.
- Clearly state the rules of the giveaway and how participants can enter.
- Promote the giveaway as much as possible before it starts and during its run.
Quick case study: Gachi is a new project looking to redefine online identities, or avatars, in the metaverse. As part of their launch, they’re holding a series of Twitter giveaways that attract hundreds of likes, shares, and comments with each post.
- To enter the competition, users must join the Gachi Discord server, follow the Gachi Twitter handle, and sign up for the whitelist.
- Winners are announced in 72 hours.
- The prizes on offer are whitelist spots for the Gachi avatar platform and free mints.
- The team uses the hashtag #NFTGiveaway to attract folks searching for new NFT investments.
- Their giveaway tweet showcases Gachi’s art in the form of a video slideshow.
SweepWidget is the most powerful tool for running Twitter giveaways and contests. You can increase engagement by requiring participants to tweet or retweet your NFT giveaway and follow your account.
You can also create an array of unlimited tweets for users to enter each day. This way, you can have users enter your competition through different tweets daily and not get flagged for duplicate tweets (Twitter doesn’t allow identical tweets). SweepWidget is the only tool that has created a fix for this. They also API verify all actions to make sure no fake entries get through.
In just a few quick steps, you can have your contest up and running in no time.
Head to SweepWidget.com and sign up to create an account. Once logged in, click the “Twitter” button under the “Giveaway Launchpad” section.
Click the Twitter button to confirm your giveaway.
Select your Twitter competition entry methods.
Customize each entry method, including the entry name, the number of points it’s worth, and the verification parameters to ensure that verified users enter your NFT giveaway.
SweepWidget uses API verification to ensure that users actually perform the following actions: follow a page, post a tweet, or retweet. This means that users will have actually perform the action. They can’t just put in a fake username and get credit.
You can add additional entry methods, including a crypto wallet address or joining your Discord.
From there, complete the required information about your giveaway, including the prize you’ll be offering and how many winners you’d like.
As an NFT creator, take a moment to ensure your giveaway design matches your brand aesthetic with SweepWidgets’ styling options.
When you’re happy with your design, hit the “Save & Preview” button and copy the provided link.
Head to Twitter and create a new post with the embedded link.
That’s it! Your giveaway is now live and will run until the specified end date.
If done correctly, giveaways can be a highly effective method of boosting engagement on Twitter and promoting your NFT project.
Step #3 – Categorize your tweets
When promoting your NFTs, content is king. But before you start tweeting, take a step back and plan your strategy.
What are you trying to accomplish with your tweets? Are you looking to entertain, educate, or inspire your followers? Or are you simply trying to sell your NFTs?
By taking the time to categorize your tweets in advance, you can create a more focused and effective campaign.
Let’s review the last ten posts from Gachi’s Twitter account.
|Date||Category||Call to action||Media|
|Aug 2||Giveaway||Join competition||Yes|
|Aug 3||Ask Me Anything||Ask question on Discord||Yes|
|Aug 7||Giveaway||Join competition||Yes|
|Aug 8||Shoutout||Follow another account||Yes|
|Aug 8||Ask Me Anything||Read answers||Yes|
|Aug 9||Giveaway||See winners in Discord||Yes|
|Aug 9||Follower milestone||None||Yes|
|Aug 14||Showcase||Join Discord||Yes|
|Aug 17||Community appreciation||None||Yes|
- 90% of the tweets had either an image or video
- Gachi is prioritizing giveaways to drive interest in their project
- 30% of tweets didn’t have a call to action
Gachi Twitter content is a fantastic example of striking a balance between strong CTA posts like giveaways and showcases—and community-driven content like shoutouts, follower milestones, and AMAs. Use this as inspiration for planning your content buckets.
Step #4 – Develop prompts to create engaging tweets
Coming up with original tweets daily can be a real challenge. That’s why it helps to build upon your categories and make prompts for all of your tweets.
Using Gachi again as a reference, here are some examples of tweet prompts:
- Giveaways: Include details like how to enter, the prize, and when the giveaway will end. You can easily manage this process, including automating your random winner selection, using SweepWidget.
- Ask me anything: Perfect for giving your followers a chance to ask you questions about your NFTs, collecting habits, or anything else related to the world of digital art.
- Follower milestone: Celebrate hitting follower milestones with your audience, e.g., your first 100, 1,000, 5,000, and 10,000 followers. This is especially delightful for your early fans, who get to see your community grow.
- Shoutout: Acknowledge another user in the community, whether it’s someone who’s helped you or whose work you admire.
- NFT collection showcase: Show off your latest artwork. What makes this piece unique? Why did you choose the piece? What does it mean to you?
- Threads: A tweet thread is a series of tweets published one after the other, usually in response to a single prompt or topic. For an NFT project, this might mean creating a series of tweets that each show a different aspect of your project or tell a story about the project from start to finish.
- Community appreciation: Show appreciation to your NFT community. Whether it’s artists, collectors, followers, platforms, or anyone involved in the scene, a little love goes a long way.
Step #5 – Measure the performance of your tweets
Measuring the results of your tweets for your NFT campaign is essential to improving your Twitter content plan. Twitter Analytics is a great place to start.
You can access this data by going to your Twitter profile, clicking on the “More” tab, and selecting “Analytics.”
From here, look at the 28 summary metrics Twitter provides. This data gives you an overview of your account performance, including impressions, follows, and profile visits.
While this data is helpful, it’s just the tip of the iceberg. To get a more detailed look at your performance, you’ll need to dig into the key metrics, including:
- Weekly impressions: Measures how often users see your tweets.
- Tweet activity: Measures how often other users retweeted or liked your tweets.
- Audience engagement: measures how often users interact with your tweets.
- Follower growth: Measures how many new followers you gain over time.
In addition to these four metrics, Twitter provides data on top mentions. These are the users who have mentioned you the most in their tweets over the past 28 days. This data is a great reminder to reply and engage with other users; after all, building community is essential to any successful social media strategy.
Clicks to your NFT sales page or link in bio stats are also important to track. This will give you an idea of how many people click through to your NFT website or marketplace.
Of course, sales are the ultimate metric you should be tracking. How many NFTs have you sold? Which tweets led to the most sales?
Reviewing your Twitter Analytics dashboard, you might find that your tweet threads explaining your art process outperform your showcase tweets. Or perhaps tweets with videos get more engagement than tweets with photos.
Use this data to refine your Twitter post categories and templates to improve your results.
How to promote your NFT on Twitter: final thoughts
By following the steps outlined in this article, you can create a successful Twitter campaign that will help you boost engagement, increase awareness, and sell more NFTs.
Just remember to focus on quality content, be strategic in your approach, and measure your results. Also, leverage tools like SweepWidget to automate your contests and maximize engagement and reach.