The most important step in running a giveaway is knowing how to actually promote it. I’ve compiled a list of what I consider to be the best 15+ website directories to promote a giveaway, sweepstakes, or contest. I’ve been doing this a long time and can attest to the fact that all directories are NOT built the same. Results can vary greatly based on the quality of site, the audience size, and if you giveaway gets featured. The following sites are considered to be reputable and worth submitting to.
TrueSweepstakes is a favorite amongst sweepers and also happens to have amazing promotion options. They have a free listing service as well as paid (starting at $29.95). They get anywhere from 200 up to thousands of referrals depending on the featured listing package that you choose. They boast having a newsletter list consisting of 25,000 subscribers, active Facebook and Twitter pages, and a top 5 Alexa ranking amongst the sweepstakes promotion niche.
SweepGrab delivers amazing results when it comes to promoting giveaways. We have a very high Alexa ranking, a newsletter list consisting of over 30,000 verified users and active Facebook and Twitter pages. Because we’re a premium sweepstakes directory, our basic listing fee starts at $4.00. You can then customize any additional promotions to fit your needs. You can choose to feature your sweepstakes at the top of our site, include it in multiple newsletters (this is the bread and butter for maximum results), promote it up to 10 times to our social media pages, and even do an exclusive Facebook giveaway. Promoted sweepstakes can get anywhere from a few hundred to thousands of referrals depending on the package that get.
SweepsAdvantage has been around for over a decade and is and always has been one of the biggest players in the game. They require a $10 per month subscription to post as many sweepstakes as you would like. They also have a featured plans that allow to select how many clicks you would like. This is different than most sites where you just buy a feature length without any guarantee of results. Note: you’ll need to create an account to submit a giveaway.
Online-Sweepstakes happens to be the biggest giveaway promotion site online – despite not updating their website template since the dot-com boom. Funny enough, they don’t have any paid listing options. You are required to create an account, then you can submit your site. It’s a bit tough to get approved as it’s subject to approval from their admins. If you do get approved, though, you can expect good traffic.
Linda from ContestGirl has been running her site for about a decade and has one of the most active communities of sweepers online. It’s a very simple layout and gets good click throughs for promotions. She offers a free plan as well as a $50 per week promotion. You’ll be required to email her directly if you’re interested in the paid promotion.
These guys came on to the scene and blew up very fast. They have the second highest Alexa ranking in the sweepstakes niche at the time of this being written. They have a free submission option as well as a $100 promotion fee – they’re very expensive. I included the link for free blog giveaway submissions.
SweetiesSweeps has been around for close to a decade and has been a favorite amongst many sweepers. They have a free submissions option, a $25 guaranteed listing, and a $50 promotion. The promotion comes with a newsletter and a feature in the homepage carousel for a week. You’ll get excellent traffic if you purchase a plan with them.
GiveawayPromote has an excellent promotion service and always deliver consistently great results. They have a free option where you giveaway will only be listed for 3 days. Or, the paid plans start at just $10 per week where your giveaway will be featured on the side rail and remain active for the length of your contest. They also have a bunch of additional add-ons you can choose from.
GiveawayFrenzy has a nice promotion service where you can get a boost from their site directly, or they’ll promote your giveaway to 100+ other giveaway promotion sites.
Did you know that Reddit has a subreddit for /giveaways and /sweepstakes (note: both of those links are different subreddits to post to on Reddit)? You’ll actually get pretty good traffic from them and it’s free.
GiveawayBase is a paid only promotion service starting at just $5. There’s a bunch of add-ons you can choose from to customize your promotion package.
JuliesFreebies is a great site for coupons, freebies, and sweepstakes. They have an unbelievable Facebook page with 1.8 million likes and it gets great engagement. Promoted posts get very good results and is definitely worth considering.
ThePrizeFinder is a good place for UK based sweepstakes and competitions. They have have both free and paid promotion packages.
Free VS Featured Listing
Most giveaway sites offer both a free and paid listing option. If you want to guarantee super high traffic, it’s good to go with a paid listing. This typically ensures you will be featured in an email list, Facebook page, Twitter page, and whatever other mediums they have. If you don’t have a marketing budget, though, it’s still worth it to list your giveaway on all of the relevant sites for free. You can still get good traffic and sometimes will get lucky and be featured for free.
I hope this list helps you in your pursuit of maximizing entries to you giveaway. I’ve tested every site and you can’t go wrong with any of them. Please leave a comment below based on your experiences!