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White labeling is the process of removing SweepWidget. By default there is a message at the bottom of every widget that reads, “Made With SweepWidget” (followed by a small SweepWidget icon).

To remove this, navigate to: New Giveaway (or edit an existing one) > Style & Design > Scroll to the bottom and tick “Remove “Made With SweepWidget” Branding”.

After checking this box, the “Made With SweepWidget” message/icon will be removed from the bottom of the widget.