Sign Up

SweepWidget Giveaway Analytics

Track the performance of your sweepstakes and giveaways with comprehensive analytics. SweepWidget’s analytics dashboard provides detailed insights into visitor behavior, traffic sources, device usage, geographic distribution, and conversion metrics. Use this data to optimize your campaigns and understand what drives the most entries.

Analytics are available on all plans and automatically track data from the moment your giveaway goes live.

Table of Contents

Accessing Your Analytics

To view analytics for any giveaway, click on the giveaway from your dashboard, then select the Analytics tab in the top navigation menu. The analytics dashboard displays data from your giveaway’s start date through the current date or end date, whichever comes first.

At the top of the analytics page, you’ll see the giveaway title and the date range being analyzed. Click the Export Data button in the top-right corner to download your analytics in CSV, JSON, or text format.

Overview Tab

The Overview tab provides a comprehensive snapshot of your giveaway’s performance with key metrics and visitor trends.

Key Metrics

Six metric cards display your most important performance indicators:

  • Total Visits – The total number of times your giveaway widget has been viewed, including repeat visits from the same visitor
  • Unique Visitors – The number of unique individuals who viewed your giveaway, tracked by IP address
  • Users Entered – The number of participants who completed at least one entry method
  • Total Actions – The combined number of all entry method actions completed by participants
  • Total Entries – The total number of entries earned across all participants
  • Conversion Rate – The percentage of unique visitors who entered your giveaway (Users Entered � Unique Visitors � 100)

Tip: A healthy conversion rate for giveaways typically ranges from 20-40%. If yours is lower, consider simplifying your entry requirements or improving your giveaway description and prizes.

Daily Visits Trend

The Daily Visits Trend chart displays your total visits and unique visitors over time. The purple area shows total visits while the lighter purple line represents unique visitors. This visualization helps you identify:

  • Peak traffic days when running promotions
  • Traffic patterns throughout your campaign
  • The impact of social media posts or email campaigns
  • Days that need additional promotion

Hover over any point on the chart to see the exact visit counts for that specific date. Use the menu icon in the top-right corner to export the chart as an image or download the data.

Entry Methods Tab

The Entry Methods tab provides a comprehensive breakdown of how participants are interacting with your giveaway, showing which entry methods are most popular and generating the most engagement.

Entry Methods Performance

The horizontal bar chart displays your entry methods ranked from most to least used, based on the number of actions completed. Each bar represents the volume of engagement for that specific entry method, making it easy to identify which actions are driving the most participation.

Below the chart, a detailed performance table breaks down each entry method with comprehensive metrics:

  • Rank – Position from most to least popular entry method
  • Entry Method – The name of the entry action, displayed with its custom icon and color
  • Actions Completed – Total number of times this entry method was completed by all participants
  • Unique Users – Number of distinct participants who completed this entry method
  • Total Entries Generated – Combined entries awarded from this entry method across all users
  • Worth Per Action – Number of entries awarded each time this action is completed
  • Avg Actions/User – Average number of times each user completed this entry method
  • Distribution – Percentage and progress bar showing this method’s share of total actions

Tip: Entry methods with high unique user counts but low average actions per user may benefit from allowing daily entries. Methods with low overall engagement might need clearer instructions or higher entry rewards.

Using Entry Method Data

Use this information to optimize your giveaway strategy:

  • Identify which entry methods resonate most with your audience
  • Adjust entry rewards to incentivize underutilized actions
  • Remove or replace entry methods with consistently low engagement
  • Focus future giveaways on the most popular entry method types
  • Test different entry method combinations to maximize participation

Devices Tab

The Devices tab provides insights into what devices your visitors are using to access your giveawaymobile, tablet, or desktop.

Device Distribution

The pie chart on the left visualizes the percentage breakdown of device types. Each segment is labeled with the device type and its exact percentage. The chart uses different shades of purple to distinguish between device categories.

Device Breakdown

The column chart on the right displays the same device data as vertical bars, making it easy to compare absolute visit counts across device types. The count is displayed at the top of each bar.

Below both charts, a detailed table shows each device type with its visit count, percentage of total visits, and a visual progress bar.

Tip: If mobile traffic dominates (over 70%), ensure your giveaway widget is optimized for mobile viewing and that entry methods work smoothly on small screens.

Device Insights

Understanding device distribution helps you:

  • Optimize your giveaway design for the most-used devices
  • Test entry methods on the devices your audience prefers
  • Tailor your promotional images and content for specific screen sizes
  • Identify technical issues that may affect certain device types

Geography Tab

The Geography tab reveals where your participants are located geographically, displaying the top 10 countries by visit count.

Top Countries Chart

The horizontal bar chart displays countries using their two-letter country codes (e.g., US, UK, CA, AU) ranked by the number of visits. The length of each bar represents the volume of traffic from that country.

The accompanying data table provides detailed breakdown including:

  • Rank position (1-10)
  • Country code
  • Visit count
  • Percentage of total visits
  • Visual progress bar

Geographic Insights

Geographic data helps you:

  • Verify that your giveaway is reaching your target markets
  • Adjust promotional timing to match peak hours in top countries
  • Ensure compliance with country-specific giveaway regulations
  • Consider language localization for international audiences
  • Identify unexpected markets to potentially expand into

Important: If you’re running a location-restricted giveaway (e.g., US-only), check your geographic data to ensure participants from other countries understand the restrictions.

Performance Tab

The Performance tab focuses on engagement and conversion metrics, showing how effectively your giveaway turns visitors into participants.

Engagement Metrics

Three key performance indicators are displayed at the top of the Performance tab:

  • Avg Actions/User – The average number of entry method actions completed per participant (Total Actions � Users Entered)
  • Avg Entries/User – The average number of entries earned per participant (Total Entries � Users Entered)
  • Conversion Rate – The percentage of visitors who entered your giveaway (same as shown in Overview tab)

Tip: Higher averages for actions and entries per user indicate strong engagement. If these numbers are low, consider offering bonus entries for completing multiple actions or making entry methods more compelling.

Conversion Funnel

The Conversion Funnel visualization displays the participant journey from initial visit to final entry. The funnel chart shows five stages:

  1. Total Visits – Every visit to your giveaway widget (widest part of funnel)
  2. Unique Visitors – Distinct individuals who viewed your giveaway
  3. Users Entered – Participants who completed at least one entry method
  4. Actions Completed – Total entry method actions performed
  5. Entries Earned – Total entries awarded (narrowest part of funnel)

Each stage displays the count in parentheses next to the label. The width of each funnel section represents the relative volume at that stage, making drop-off points immediately visible.

Analyzing Your Funnel

Use the conversion funnel to identify optimization opportunities:

  • Large drop from Total Visits to Unique Visitors: Many repeat visits without new participantsmay indicate interest but hesitation to enter
  • Large drop from Unique Visitors to Users Entered: Low conversion rateconsider simplifying entry requirements or improving your offer
  • Large drop from Users Entered to Actions Completed: Participants entering but not completing multiple actionsyour bonus entry methods may not be compelling enough
  • Small gap between Actions and Entries: Indicates most actions award entries (healthy sign)

Exporting Your Data

Click the Export Data button in the top-right corner of the analytics page to download your analytics data for external analysis or reporting.

Selecting Data to Export

The export modal allows you to choose exactly which data sets to include:

  • Overview Metrics – All key performance metrics (visits, users, actions, entries, conversion rate)
  • Daily Stats – Day-by-day breakdown of visits and unique visitors
  • Device Data – Complete device type breakdown
  • Geographic Data – Top countries with visit counts
  • Entry Methods – Complete breakdown of entry method performance and engagement metrics

Check the boxes next to the data you want to export. Use the Select All link to quickly select or deselect all options.

Export Formats

Choose from three export formats:

  • CSV – Perfect for Excel, Google Sheets, or data analysis tools. Data is organized in tables with clear headers.
  • JSON – Structured data format ideal for developers or integration with other systems. Includes metadata like export timestamp and giveaway details.
  • Text – Human-readable report format with formatted tables and section headers. Great for sharing or printing.

Click the format you want to useit will highlight in purple to indicate selection. Then click Export to download your file. The file will be named with the format analytics_export_YYYY-MM-DD followed by the appropriate file extension.

Tip: Export your analytics regularly during long-running campaigns to track performance trends over time. The CSV format works especially well for creating custom charts and reports in spreadsheet applications.

Use your analytics data to make informed decisions about your giveaway strategy. Track what’s working, identify areas for improvement, and optimize your campaigns for maximum participation and engagement. Analytics update in real-time, so you can monitor your giveaway’s performance as it happens and make adjustments on the fly.