SweepWidget 2025 Updates
Keep up to date with the latest SweepWidget features, updates, and highlights of 2025!
November 15, 2025
TikTok Tracking Pixel
The TikTok Pixel is a conversion tracking tool that helps you measure the effectiveness of your advertising campaigns on TikTok. By integrating the TikTok Pixel with your SweepWidget giveaways, you can track user actions, optimize ad delivery for people more likely to enter your contests, and build custom audiences for retargeting. This powerful tracking integration allows you to maximize your TikTok ad ROI by understanding exactly how users interact with your giveaways and using that data to create lookalike audiences to reach new potential participants.
What You’ll Track:
- Page views – Every time someone views your giveaway page
- User logins – When participants authenticate to enter (tracked as CompleteRegistration)
- Contest entries – When users submit their entry (tracked as SubmitForm)
- Entry method completions – Each individual action users complete like follows, likes, and shares (tracked as SubmitForm)
- Widget interactions – Other user actions such as refreshes and content views
November 15, 2025
GA4 (Google Analytics 4) Updated/Improved Tracking
We’ve completely overhauled and improved our Google Analytics 4 (GA4) integration to give you deeper insights into your giveaway performance. Our enhanced GA4 tracking now captures every user interaction with precision, allowing you to better understand participant behavior, optimize your contests for maximum engagement, and make data-driven decisions. With our updated integration, you can now track the complete user journey from initial page view through every entry method completion, giving you unprecedented visibility into what drives conversions in your campaigns.
What You’ll Track:
- Page views – Every time someone views your giveaway page with enhanced page metadata
- User logins – When participants authenticate to enter your contest
- Contest entries – When users submit their entry to your giveaway
- Entry method completions – Each individual action users complete (follow, like, share, visit, etc.) with detailed event labels
- Widget interactions – Refreshes, errors, and other user actions for comprehensive behavioral insights
November 15, 2025
Meta Tracking Pixel Updated/Improved
Our updated Meta Pixel (Facebook Pixel) integration has been enhanced to provide more accurate conversion tracking and better audience building capabilities for your Facebook and Instagram advertising campaigns. We’ve improved the event mapping to ensure that every meaningful interaction on your giveaway is properly categorized and tracked, giving you the data you need to optimize ad delivery, reduce cost per acquisition, and build highly targeted custom audiences. The enhanced integration now captures granular user behavior data that allows you to create more sophisticated retargeting campaigns and lookalike audiences based on actual participant actions.
What You’ll Track:
- Page views – Every time someone views your giveaway page (PageView event)
- User logins – When participants authenticate to enter, tracked as CompleteRegistration for conversion optimization
- Contest entries – When users submit their entry, tracked as Lead events perfect for conversion campaigns
- Entry method completions – Each individual action users complete, tracked as Lead events with detailed content parameters
- Custom events – Other widget interactions for advanced audience segmentation and retargeting
November 15, 2025
GTM (Google Tag Manager) Updated/Improved Tracking
We’ve significantly upgraded our Google Tag Manager (GTM) integration to give you ultimate flexibility in managing your tracking and analytics. The improved integration now pushes comprehensive event data to the GTM dataLayer with enhanced parameters, allowing you to route giveaway interaction data to any analytics platform, advertising pixel, or custom tracking solution you use. All SweepWidget events are now prefixed with “sw_” for easy identification and organization, and we’ve added detailed event categorization and labeling that gives you granular control over how you measure and analyze participant behavior across your entire marketing technology stack.
What You’ll Track:
- Page views – Every time someone views your giveaway page (sw_page_view event)
- User logins – When participants authenticate to enter (sw_user_login event)
- Contest entries – When users submit their entry (sw_contest_entry event)
- Entry method completions – Each individual action users complete with detailed event labels (sw_insert_entry event)
- Widget interactions – Refreshes and other user actions (sw_reload_widget and additional custom events)
November 14, 2025
Require media approvals in photo/video voting contests
You can now make it so user uploaded photos/videos in a voting contest require admin approval before they’re visible in the gallery.
