Collect Qualified Lead Information
Through Your Next Giveaway
Turn giveaway entrants into qualified leads. Collect job titles, company sizes, budgets, and purchase timelines as part of the entry flow. Sync directly to your CRM. Your sales team gets a pipeline, not just a list of email addresses.
Form Fields Built for Lead Qualification
Six field types give you the flexibility to collect exactly what your sales team needs. Every field can be set as required or optional. Required fields gate entry, so participants must provide the information to continue. All responses export to CSV alongside the participant's email and entry data.
Collect company name, job title, website URL, or phone number. Short, structured responses that map directly to CRM contact fields. One text input per data point keeps entries clean.
Industry vertical, company size range, annual budget, or department. Dropdowns produce structured data that is easy to filter and segment. No free-text variations to clean up later.
"Are you a decision-maker?" yes/no. "Purchase timeline?" This quarter, next quarter, no plans. All options visible at once. Fast to answer, easy to score. Radio buttons are ideal for the questions that determine if a lead is hot or cold.
"Describe your biggest challenge with X." "What are you trying to solve?" Open-ended fields that let prospects explain their situation in their own words. Your sales team uses these responses to personalize outreach and lead the first conversation with context.
"I would like a sales rep to contact me." "I agree to receive product updates." A single checkbox that separates warm leads from cold ones. Anyone who checks the contact box is telling you they are ready for a conversation. Prioritize them.
"Which products/services interest you?" "What are your top pain points?" Participants select all that apply. Each selection tells your team what to pitch. If someone checks three product categories, that is a cross-sell opportunity your sales team should know about.
Sync Leads Directly to Your CRM
Pair custom form fields with the Email Subscription entry method to push leads straight into your CRM. SweepWidget integrates with 20 platforms including HubSpot, ActiveCampaign, Klaviyo, Mailchimp, ConvertKit, Drip, and more.
No CRM integration on the list? Export all entries and form responses to CSV anytime from the dashboard. The export includes every field, every entry method completed, and timestamps. Import the CSV into Salesforce, Pipedrive, Close, or any system your team uses.
Combine lead qualification fields with LinkedIn entry methods to build your professional audience while collecting business data. Or add social follows across any platform to grow your channels alongside the lead capture. Every giveaway supports up to 40 entry methods on Pro, 125 on Enterprise.
Why Use a Giveaway to Collect Lead Information?
Most lead generation forms get ignored. Cold outreach gets deleted. Gated content downloads collect emails but tell you nothing about the person behind them. A giveaway changes the dynamic. People want to enter, so they willingly provide information that they would never fill into a static landing page form.
SweepWidget's custom form fields let you embed qualifying questions directly inside the giveaway entry flow. Participants answer your questions as part of entering. By the time they finish, you have their email, their job title, their company size, their budget range, and whether they want your sales team to contact them. All in a single record, ready for your CRM.
The key difference between collecting user information and running a survey: you are not asking for opinions. You are building a sales pipeline. Every field you add should help your team segment, score, and prioritize leads.
5 Tips for Collecting Better Lead Information Through Giveaways
The fields you add determine the quality of leads you get. These five tactics separate a useful lead list from a pile of junk data.
Keep Required Fields to 3-4 Max
Every required field you add increases drop-off. Three to four required fields is the sweet spot for lead qualification giveaways. Ask for the essentials: company name, job title, and one qualifying question like company size or budget range. You can add more fields as optional for bonus points. Motivated participants will fill them out, but you will not lose the ones who just want to enter quickly.
Use Dropdowns Instead of Text Inputs for Structured Data
If you ask "What is your job title?" as a text input, you will get "VP Sales", "Vice President of Sales", "VP, Sales", "Head of Sales", and dozens of other variations. Good luck filtering that in your CRM. Use a dropdown with predefined options: C-Suite, VP/Director, Manager, Individual Contributor, Other. Clean data from the start means your team can segment and score leads without manual cleanup.
Make the Prize Relevant to Your Target Audience
A $500 Amazon gift card attracts everyone. A free annual subscription to your product, consulting hours with your team, or a pass to an industry conference attracts the people you actually want to sell to. The prize is your filter. If your target audience is SaaS marketing managers, give away something only a SaaS marketing manager would care about. The lead quality of your entries depends on this more than anything else.
Add a "Contact Me" Checkbox to Identify Hot Leads
Add an optional checkbox: "I would like a sales representative to contact me about [your product]." Make it optional so it does not scare off other entrants. Anyone who checks that box is raising their hand. They are not just entering to win. They are telling you they have a real interest. These are the leads your sales team should call first, within 48 hours of entry.
Export Data Weekly and Follow Up While Leads Are Warm
Do not wait until the giveaway ends to start working your leads. Export your CSV weekly (or set up CRM sync so it happens automatically). A lead who entered three days ago still remembers why they entered. A lead you contact six weeks later has moved on. Based on SweepWidget data, giveaways see the highest entry velocity in the first few days and the final 48 hours. Follow up during those peaks and you will catch people at their most engaged.
Every giveaway entry becomes a qualified lead record. Custom form fields, CRM sync, and CSV export are all available on Pro plans and above.
Data Privacy and Participant Trust
Collecting lead information means handling personal data. Participants need to trust that their information is safe before they will share job titles, company details, and contact preferences. SweepWidget gives you the tools to build that trust and stay compliant.
Email Verification
Require participants to verify their email address before entering. This confirms real identities, filters out throwaway emails, and ensures your lead data is attached to reachable contacts. Available on Premium plans.
Geo-Blocking
Restrict entry by country or region. If you only sell in the US and EU, block entries from other regions. This keeps your lead list relevant and helps with GDPR compliance for European participants. Available on Premium plans.
No Third-Party Data Sharing
Participant data stays between you and SweepWidget. Entries are not shared with third parties, sold, or used for advertising. When participants know their data is private, they are more willing to share accurate business information.
Export and Delete Data
Export all participant data to CSV whenever you need it. Delete participant records when requested. This supports GDPR right-to-erasure compliance and gives you full control over the data you collect through your giveaways.
Blacklist and Whitelist
Block specific email addresses or domains to prevent competitors or known bad actors from entering. Or use a whitelist to restrict entry to a specific audience, like employees at partner companies or attendees from a specific event.
VPN Blocking and IP Limits
Block VPN users and limit entries per IP address to prevent fake entries and duplicate submissions. When you are collecting business data for your sales pipeline, data integrity matters. These controls ensure each entry represents a real person.
GDPR tip: If you are collecting lead information from participants in the EU, add a required checkbox field with your privacy policy acknowledgment text. Pair it with geo-blocking to apply different rules for different regions. Use a textarea field to display your data processing notice so participants know exactly how their information will be used.
Frequently Asked Questions
How do I collect lead information with a giveaway?
Add custom form fields to your SweepWidget giveaway. Choose from text inputs, dropdowns, radio buttons, textareas, checkboxes, and multi-checkboxes. Set qualifying fields as required so every participant provides the information before entering. Add an Email Subscription entry method to sync leads directly to your CRM. All responses are tied to each participant's entry record and exportable to CSV.
Can I qualify leads through a giveaway entry form?
Yes. Use dropdown fields for company size, budget range, and industry. Use radio buttons for decision-maker status and purchase timeline. Use a checkbox for "contact me" opt-in. These fields let you score and segment leads before they reach your sales team. Required fields ensure every entry includes the qualifying data you need.
How do I sync giveaway leads to my CRM?
SweepWidget integrates directly with 20 email and CRM platforms: HubSpot, ActiveCampaign, Klaviyo, Mailchimp, ConvertKit, Drip, MailerLite, SendGrid, GetResponse, and more. Add the Email Subscription entry method, connect your CRM in the integration settings, and entries flow automatically. For CRMs not on the native list, use the Zapier integration (Business plan) or export to CSV and import manually.
What information can I collect from giveaway participants?
Anything you can build with the six field types. Common lead qualification fields include: company name (text input), job title (text input or dropdown), industry (dropdown), company size (dropdown), budget range (radio buttons), purchase timeline (radio buttons), products of interest (multi-checkbox), use case description (textarea), and contact consent (checkbox). All data exports alongside participant email, entry methods completed, and timestamps.
Is giveaway lead collection GDPR compliant?
SweepWidget provides the tools you need for GDPR compliance, but compliance ultimately depends on how you configure your giveaway. Add a required checkbox for privacy policy consent. Use geo-blocking to restrict entry to specific regions or apply region-specific rules. Enable email verification to confirm participant identities. You can export and delete participant data at any time to comply with right-to-erasure requests.
Can I require participants to provide specific information?
Yes. Each custom form field can be set as required or optional. Required fields must be completed before a participant can finish their entry. This means every single lead in your export will have the data you need. Optional fields earn bonus points and capture additional information from participants who are willing to share more.
Turn Your Next Giveaway into a Lead Gen Machine
Collect qualified lead information, sync to your CRM, and give your sales team a pipeline of prospects who raised their hand. Custom form fields on Pro plans and above.
Create User Information Giveaway