Facebook Giveaway &
Contest Tool
3 Facebook entry methods with daily re-entry, viral refer-a-friend sharing, Facebook Pixel tracking, and automated winner picking. Over 380,000 Facebook entries were completed through SweepWidget last year.
Facebook Entry Methods
Each method targets a different Facebook asset. All three support daily re-entry, so entrants can earn points every day of your giveaway.
Drives traffic to your Facebook Page. Includes an optional Like Page toggle (Pro) that shows a like button without requiring it, keeping you compliant with Facebook's engagement policies.
Sends entrants to a specific Facebook post. Daily re-entry keeps traffic flowing to that post throughout the entire giveaway period.
Drives awareness to your Facebook Group. Entrants visit the group, and many will request to join on their own. Great for seeding a new community.
Every giveaway also supports refer-a-friend viral sharing, email capture, and entry methods from 30+ other platforms. Run a single contest that grows your Facebook, Instagram, YouTube, email list, and more at the same time.
Set Up in 5 Minutes
Create your giveaway
Sign up (free plan available), add your prize, set your start and end dates. 8-14 days tends to pull in the most entrants.
Add Facebook entry methods
Click "Facebook" in the entry methods section. Choose Visit Page, Visit Post, Visit Group, or all three. Assign point values to each. Higher points on an action means more people will do it.
Stack more platforms + viral sharing
Add Instagram, YouTube, Discord, email signup, refer-a-friend, or any of 30+ other platforms. Giveaways with more entry methods consistently pull more entrants.
Publish and share
Embed the widget on your site or use the free hosted landing page. Share the link on your Facebook Page, in your Group, and across your other channels.
Facebook Giveaway Ideas
Facebook has three distinct assets you can grow with a giveaway: your Page, your Group, and individual posts. Here's how each one works in practice.
Page Growth for a Product Launch
You're launching a new product and want your Facebook Page in front of more people before the launch date. Set Visit Page as the primary action with the optional Like toggle enabled. People land on your page, see the upcoming product, and many will like the page on their own. Enable daily re-entry so entrants keep coming back throughout the giveaway, which means they'll see your other posts too. Add Refer a Friend and an email signup to capture leads you own. Run the giveaway for 8-14 days leading up to launch day.
Entry methods: Visit Page (5 pts, daily) + Refer a Friend (3 pts) + Email Signup (2 pts)
Seed a New Facebook Group
A new Facebook Group with 5 members doesn't look inviting. A giveaway solves the cold-start problem. Set Visit Group as the core action. Entrants visit the group page, and a good percentage will request to join on their own once they see what the group is about. Post the giveaway inside the group too so existing members can earn points by referring friends. Enable a leaderboard to create competition. Leaderboard mode drives 3.3x more actions per user compared to standard random-draw giveaways, which means more referrals and faster group growth.
Entry methods: Visit Group (5 pts, daily) + Refer a Friend (3 pts) + Leaderboard enabled
Multi-Platform Growth from One Contest
You have a Facebook Page, an Instagram account, a YouTube channel, and an email list. Instead of running separate campaigns for each, build one giveaway that grows all of them. Set Visit Page for Facebook, add an Instagram Follow, a YouTube Subscribe, and an email signup. Give equal points to each platform so entrants are incentivized across the board. Add Refer a Friend for organic reach. This is where SweepWidget's 90+ entry methods across 30+ platforms really pays off. One contest, multiple channels growing at the same time.
Entry methods: Visit Page (3 pts) + Instagram Follow (3 pts) + YouTube Subscribe (3 pts) + Email (2 pts) + Refer a Friend (3 pts)
Track Results with Facebook Pixel
SweepWidget supports Facebook Tracking Pixel out of the box. Add your pixel ID in the giveaway settings and every widget load, entry, and conversion gets tracked automatically.
Measure Performance
See exactly how many people your Facebook ads drove to the giveaway, how many entered, and what actions they took.
Retarget Entrants
Build custom audiences from giveaway participants and retarget them with ads after the contest ends. Turn one-time entrants into customers.
SweepWidget also integrates with Google Analytics and Google Tag Manager for full cross-channel tracking.
Facebook Giveaway Rules
Facebook allows promotions on Pages and in Groups, but there are specific guidelines you need to follow. Here's the checklist.
- Include the Facebook disclaimer: "This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook."
- Do not require sharing on personal timelines as a condition of entry. Facebook explicitly prohibits this.
- Do not require tagging friends in posts as a mandatory entry method.
- Post official rules covering eligibility, entry methods, prize details, winner selection, and dates.
- Include "no purchase necessary" language with a free alternate entry method.
- Set age restrictions. 18+ is recommended for legal reasons.
Why "Visit" instead of "Like"? Facebook's promotion guidelines discourage requiring engagement actions (likes, comments, shares) as conditions of entry. SweepWidget's approach uses "Visit" as the core action, which is fully compliant. The optional Like toggle on Visit Page lets users like your page if they want to, but it's never required to earn entry points.
$5,000 threshold: In the U.S., if your total prize pool exceeds $5,000, you may need to register in New York, Florida, and Rhode Island, or exclude residents of those states in your rules.
Frequently Asked Questions
How do I do a giveaway on Facebook?
Create a giveaway in SweepWidget, add Facebook entry methods (Visit Page, Visit Post, Visit Group), set point values, and publish. Participants enter through an embeddable widget on your site or a hosted landing page. They complete actions to earn points, and you pick a winner when the contest ends. Share the giveaway link on your Facebook Page, in your Groups, and across your other channels to drive entries.
Are giveaways allowed on Facebook?
Yes. Facebook allows promotions on Pages and in Groups. You need to include a release of Facebook from liability, follow their promotion guidelines, and comply with local laws. The main restriction is that you cannot require sharing on personal timelines or tagging friends as mandatory entry conditions.
How do you pick a winner for a Facebook giveaway?
SweepWidget has a built-in random winner picker that weights by entry points. You can also manually select a winner or use leaderboard mode to award whoever earned the most points. Export all entries to CSV if you need to review them before picking.
Can I boost a giveaway on Facebook?
Yes. You can run Facebook Ads pointing to your giveaway landing page or the page where you've embedded the SweepWidget. Add your Facebook Pixel ID in SweepWidget's settings to track ad performance and build retargeting audiences from entrants.
What are Facebook's rules for giveaways?
Facebook requires a disclaimer that the promotion is not associated with Facebook, official rules, and compliance with local laws. You cannot require sharing on personal timelines or tagging friends. You can run giveaways on Pages and in Groups. SweepWidget's "Visit" entry methods are designed to be fully compliant with these guidelines.
Can I run a Facebook giveaway for free?
Yes. SweepWidget's free plan includes unlimited entries and the Visit Page entry method with daily re-entry. For Visit Post, Visit Group, and the optional Like Page add-on, you need a Pro plan or higher.
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