{"id":916,"date":"2021-09-09T13:13:21","date_gmt":"2021-09-09T13:13:21","guid":{"rendered":"https:\/\/sweepwidget.com\/blog\/?p=916"},"modified":"2024-04-11T20:28:06","modified_gmt":"2024-04-11T20:28:06","slug":"case-study-raise-your-garden","status":"publish","type":"post","link":"https:\/\/sweepwidget.com\/blog\/case-study-raise-your-garden","title":{"rendered":"How This Down-To-Earth Blogger Built A Community Using Authentic Giveaways"},"content":{"rendered":"
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Laura Kuziomko-Sproull is a down-to-earth blogger who runs monthly giveaways to grow her readership, deepen the connection with her audience and build a thriving blog community that keeps coming back.<\/p>\n\n\n\n

In turn, she enjoys passive income through the premium ad network, Mediavine, and ongoing affiliate commissions on Amazon.<\/p>\n\n\n\n

Laura is a long-time SweepWidget customer who has generously agreed to share her secrets for running relevant, authentic contests to grow your blog.<\/p>\n\n\n\n

Enjoy this mini masterclass on tailoring the perfect giveaway campaigns for your website audience from someone who\u2019s doing it.<\/p>\n\n\n\n

About Laura Kuziomko-Sproull<\/strong><\/h2>\n\n\n
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Laura is the creator behind Raise Your Garden<\/a>, a home and gardening blog.<\/p>\n\n\n\n

She shares tips on gardening, raising a family to connect with nature, cottage life, and everything in between. <\/p>\n\n\n\n

Laura has run hundreds of giveaways. And through continual testing (including many failures), she has perfected her process for the best results.<\/p>\n\n\n\n

Below is a snapshot of Laura\u2019s audience and giveaway goals.<\/p>\n\n\n\n

Target audience<\/strong><\/h2>\n\n\n\n

Raise Your Garden attracts women in their 30s to 60s, primarily based in the US, interested in gardening, DIY, and homesteading. <\/p>\n\n\n\n

Marketing strategies<\/strong><\/h2>\n\n\n\n

Laura uses three marketing strategies to grow her website traffic:<\/p>\n\n\n\n

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  1. Organic Google search<\/li>\n\n\n\n
  2. Social media, including Pinterest, Facebook, and Instagram<\/li>\n\n\n\n
  3. Email newsletter<\/li>\n<\/ol>\n\n\n\n

    The giveaway goal<\/strong><\/h2>\n\n\n\n

    Like many lifestyle blogs, Laura\u2019s business model is predicated on traffic and followers. Thus her focus with giveaway marketing is to grow her email list, social media presence and reward loyal readers who make Raise Your Garden a success.<\/p>\n\n\n\n

    By increasing her audience size, Laura nets a greater profit for every contest she runs.<\/p>\n\n\n\n

    How Laura crafts her giveaways for maximum engagement<\/strong><\/h2>\n\n\n\n

    There are five pillars to any successful giveaway<\/a>, including the prize, length, entry methods, design, and copywriting.<\/p>\n\n\n\n

    Let\u2019s look at how Laura has approached each element.<\/p>\n\n\n\n

    1. Prize<\/strong><\/h3>\n\n\n\n

    Choosing a prize that excites your readership is the most critical decision you\u2019ll make for your contest. <\/p>\n\n\n\n

    The best prizes are relevant to your brand and have a high perceived value to your participants.<\/p>\n\n\n\n

    Raise Your Garden garners interest from, you guessed it\u2026aspiring and experienced gardeners. So Laura selects her prizes accordingly.<\/p>\n\n\n\n

    Below are the prizes for the last five giveaways on Raise Your Garden:<\/p>\n\n\n\n

    A boot tray valued at $279.<\/em><\/strong><\/p>\n\n\n\n

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    Palm torches valued at $368.<\/em><\/strong><\/p>\n\n\n\n

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    Outdoor furniture set valued at $900.<\/em><\/strong><\/p>\n\n\n\n

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    Rose succulent trio valued at $150.<\/em><\/strong><\/p>\n\n\n\n

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    Coneflower solar lights valued at $180<\/em><\/strong><\/p>\n\n\n\n

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    The value of prizes ranges between $150 and $900. But more importantly, each award is carefully considered for Laura\u2019s garden-curious audience\u2014which is why she gets so much interest. <\/p>\n\n\n\n

    Laura likes to offer multiple prizes for each giveaway to give contestants a higher chance of winning something. <\/p>\n\n\n\n

    2. Length<\/strong><\/h3>\n\n\n\n

    Choosing the optimum length for your giveaway is a vital consideration. <\/p>\n\n\n\n

    Too long, and you remove the sense of urgency, or worse, your audience might forget about your giveaway altogether. Too short, and you may not give yourself enough time to build up buzz and activity. <\/p>\n\n\n\n

    The ideal length for your giveaway depends on:<\/p>\n\n\n\n