{"id":483,"date":"2020-11-05T23:56:01","date_gmt":"2020-11-05T23:56:01","guid":{"rendered":"https:\/\/sweepwidget.com\/blog\/?p=483"},"modified":"2024-04-15T11:16:54","modified_gmt":"2024-04-15T11:16:54","slug":"run-facebook-giveaway","status":"publish","type":"post","link":"https:\/\/sweepwidget.com\/blog\/run-facebook-giveaway","title":{"rendered":"How to Run a Successful Facebook Giveaway in 10 Simple Steps"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Facebook is the king of social media.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking to achieve better results on social media, then running a Facebook giveaway is one of the best steps you can take.&nbsp;<\/p>\n\n\n\n<p>Because no matter what type of product you\u2019re selling, you\u2019ll find a huge number of your ideal customers on Facebook.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>This is no surprise considering that Facebook boasts of over <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/#:~:text=With%20over%202.7%20billion%20monthly,the%20biggest%20social%20network%20worldwide.\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">2.7 billion monthly active users<\/a>.&nbsp;<\/p>\n\n\n\n<p>Running Facebook giveaways help you raise brand awareness, acquire more leads, among other benefits. How can you get these benefits from your giveaways?&nbsp;<\/p>\n\n\n\n<p>In a moment, I\u2019ll show you step-by-step how to run a Facebook giveaway that will help you achieve your goals.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n<h2 class=\"simpletoc-title\">Table of Contents<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#1-set-facebook-giveaway-goals\">1. Set Facebook giveaway goals<\/a>\n\n<\/li>\n<li><a href=\"#2-decide-on-giveaway-gift\">2. Decide on giveaway gift<\/a>\n\n<\/li>\n<li><a href=\"#3-understand-and-follow-facebooks-giveaway-rules\">3. Understand and follow Facebook\u2019s giveaway rules<\/a>\n\n<\/li>\n<li><a href=\"#4-specify-entry-criteria\">4. Specify entry criteria<\/a>\n\n<\/li>\n<li><a href=\"#5-use-an-effective-facebook-giveaway-tool\">5. Use an effective Facebook giveaway tool<\/a>\n\n<\/li>\n<li><a href=\"#6-create-your-facebook-giveaway-post\">6. Create your Facebook giveaway post<\/a>\n\n<\/li>\n<li><a href=\"#7-promote-your-facebook-giveaway\">7. Promote your Facebook giveaway<\/a>\n\n<\/li>\n<li><a href=\"#8-select-and-contact-facebook-giveaway-winnersnbsp\">8. Select and contact Facebook giveaway winner(s)&nbsp;<\/a>\n\n<\/li>\n<li><a href=\"#9-announce-facebook-giveaway-winner\">9. Announce Facebook giveaway winner<\/a>\n\n<\/li>\n<li><a href=\"#10-measure-vital-metrics-of-your-facebook-giveaway\">10. Measure vital metrics of your Facebook giveaway<\/a>\n\n<\/li>\n<\/ul>\n<\/li><\/ul><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-set-facebook-giveaway-goals\">1. Set Facebook giveaway goals<\/h2>\n\n\n<p>Even though your audience sees a giveaway as an opportunity to win a gift, to you, it\u2019s a marketing strategy.<\/p>\n\n\n\n<p>That\u2019s why you need to define goals for your giveaway campaigns. After all, your Facebook giveaway goal will determine your overall campaign strategy.&nbsp;<\/p>\n\n\n\n<p>For example, your strategy to acquire leads will be different from a strategy to increase engagement. That said, there are some common goals that businesses have when running Facebook giveaways.&nbsp;<\/p>\n\n\n\n<p>These goals include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing brand awareness<\/li>\n\n\n\n<li>Increasing customer engagement&nbsp;<\/li>\n\n\n\n<li>Increasing page followers<\/li>\n\n\n\n<li>Collecting user-generated content&nbsp;<\/li>\n\n\n\n<li>Driving traffic to your website&nbsp;<\/li>\n\n\n\n<li>Acquiring leads through email signups<\/li>\n\n\n\n<li>Obtaining audience feedback on products and services&nbsp;<\/li>\n\n\n\n<li>Announcing new products<\/li>\n<\/ul>\n\n\n\n<p>To increase your chances of achieving your Facebook giveaway goals, you can employ the SMART acronym. This means your goal should be specific, measurable, achievable, relevant, and time-bound.&nbsp;<\/p>\n\n\n\n<p>For example, a smart goal for your giveaway could be: \u201cWe want to acquire 60 leads within 2 weeks of running our giveaway.\u201d<\/p>\n\n\n\n<p>Beyond that, you have to ensure that you have the audience size to achieve it and that achieving this goal is relevant to your overall marketing and sales goals.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-decide-on-giveaway-gift\">2. Decide on giveaway gift<\/h2>\n\n\n<p>For any giveaway, your gift will influence the type of audience and engagement that your campaign will attract.&nbsp;<\/p>\n\n\n\n<p>Frankly, some valuable gifts will appeal to the general public. But these gifts might be obstacles to achieving your goals.&nbsp;<\/p>\n\n\n\n<p>So, you want to use a gift that will appeal to your ideal audience. At the same time, this gift has to be one of your products or services.<\/p>\n\n\n\n<p>By using such a gift, you\u2019ll be attracting giveaway participants interested in your industry and can become customers in the future. Here\u2019s an example by Casdon, a toy company giving away toys:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"936\" height=\"753\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/casdon-facebook-giveaway-example.png\" alt=\"Casdon Facebook giveaway gift example\" class=\"wp-image-598\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/casdon-facebook-giveaway-example.png 936w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/casdon-facebook-giveaway-example-600x483.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/casdon-facebook-giveaway-example-300x241.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/casdon-facebook-giveaway-example-768x618.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n<\/div>\n\n\n<p>Beyond that, you have to select a gift that will make it easier to achieve your goals. For instance, if you want to acquire many high-quality leads, then a cheap gift might discourage them from participating in your giveaway.&nbsp;<\/p>\n\n\n\n<p>Therefore, your gift has to be related to your industry and increase your chances of achieving your giveaway goals.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-understand-and-follow-facebooks-giveaway-rules\">3. Understand and follow Facebook\u2019s giveaway rules<\/h2>\n\n\n<p>While most businesses have noble intentions when running Facebook giveaways, their execution can turn into a mess. Some entry criteria for giveaways (such as sharing on your timeline or a friend\u2019s) can lead to a negative user experience for Facebook users.&nbsp;<\/p>\n\n\n\n<p>To prevent this, <a href=\"https:\/\/web.facebook.com\/policies\/pages_groups_events\/?_rdc=1&amp;_rdr\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Facebook has promotion rules<\/a> that you must follow while running a giveaway.<\/p>\n\n\n\n<p>First, you have to release Facebook from your giveaway. This means your participants should know that Facebook has no association with your contest or promotion.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a quote you can use as a disclaimer in your giveaway post: \u201cWe release Facebook by each entrant or participant, an acknowledgment that this is in no way sponsored, endorsed, or administered by, or associated with Facebook.\u201d<\/p>\n\n\n\n<p>Apart from that, Facebook forbids you to require that giveaway participants share your giveaway on their timeline, friend\u2019s timeline, or tag friends.&nbsp;<\/p>\n\n\n\n<p>Another critical point to keep in mind is that Facebook forbids you from running lotteries on the platform. When does your giveaway become a lottery? When you require participants to buy a product before they can enter.&nbsp;<\/p>\n\n\n\n<p>Unsurprisingly, Facebook won\u2019t assist you in running promotions on the platform. And if you run a giveaway, you do so at your own risk.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a giveaway post from Boggledybook Children\u2019s Bookshop:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"937\" height=\"756\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example.png\" alt=\"Boggledybook obeying Facebook's promotion rules.\" class=\"wp-image-599\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example.png 937w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-600x484.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-300x242.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-768x620.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n<\/div>\n\n\n<p>You\u2019ll see that this giveaway has obeyed Facebook\u2019s promotion rules, unlike most giveaways on Facebook.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-specify-entry-criteria\">4. Specify entry criteria<\/h2>\n\n\n<p>While selecting your giveaway entry criteria, you have to consider if it helps you achieve your giveaway goals.&nbsp;<\/p>\n\n\n\n<p>Some common entry criteria for Facebook giveaways include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Submit information to enter<\/li>\n\n\n\n<li>Comment to win<\/li>\n\n\n\n<li>Enter a quiz<\/li>\n\n\n\n<li>Visit Facebook page<\/li>\n\n\n\n<li>Visit Facebook post<\/li>\n<\/ul>\n\n\n\n<p>The difficulty and number of entry criteria also depend on how valuable your giveaway gift is. If your gift is highly valuable to your audience, you can even ask them to create a video to enter the giveaway.&nbsp;<\/p>\n\n\n\n<p>In this giveaway by Thelema Mountain Vineyards, there\u2019s a single entry criterion which is to post a picture:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/thelema-facebook-giveaway-1024x737.png\" alt=\"Thelema Facebook giveaway entry criteria\" class=\"wp-image-601\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/thelema-facebook-giveaway-1024x737.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/thelema-facebook-giveaway-600x432.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/thelema-facebook-giveaway-300x216.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/thelema-facebook-giveaway-768x553.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/thelema-facebook-giveaway.png 1065w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>For most giveaways though, there are three or more entry criteria for users to participate.&nbsp;<\/p>\n\n\n\n<p>Another way to get participants active is to allow multiple entries for various actions. This way, giveaway entrants can meet many entry criteria to increase their chances of winning.&nbsp;<\/p>\n\n\n\n<p>If you want to make your giveaway fun and compelling to your audience, check our <a href=\"https:\/\/sweepwidget.com\/blog\/facebook-giveaway-ideas\">Facebook giveaway ideas post<\/a> for inspiration.<\/p>\n\n\n\n<p>While deciding on your entry criteria, you need to consider your giveaway goals and how valuable your gift is.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-use-an-effective-facebook-giveaway-tool\">5. Use an effective Facebook giveaway tool<\/h2>\n\n\n<p>Running a Facebook giveaway can be stressful and ineffective if you\u2019re doing it manually. But not if you use the right giveaway tool.<\/p>\n\n\n\n<p>In the planning stage of your giveaway campaign, you need to select a tool that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Makes it easy to design giveaways&nbsp;<\/li>\n\n\n\n<li>Provides a vast number of entry options<\/li>\n\n\n\n<li>Tracks giveaway participants and number of entries effectively&nbsp;<\/li>\n\n\n\n<li>Provides giveaway statistics<\/li>\n\n\n\n<li>Has tools to select and contact winners<\/li>\n<\/ul>\n\n\n\n<p>With these in mind, <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/sweepwidget.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SweepWidget<\/a> is a giveaway tool that will make your giveaways easy to run while improving your chances of achieving your goals.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaways-1024x444.png\" alt=\"Sweepwidget giveaway dashboard\" class=\"wp-image-602\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaways-1024x444.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaways-600x260.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaways-300x130.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaways-768x333.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaways-1536x666.png 1536w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaways.png 1905w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>First of all, SweepWidget provides Facebook entry options such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit page<\/li>\n\n\n\n<li>Visit post<\/li>\n\n\n\n<li>Post comment<\/li>\n\n\n\n<li>Join group<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/facebook-visit-group-sweepwidget-1024x450.png\" alt=\"\" class=\"wp-image-603\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/facebook-visit-group-sweepwidget-1024x450.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/facebook-visit-group-sweepwidget-600x264.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/facebook-visit-group-sweepwidget-300x132.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/facebook-visit-group-sweepwidget-768x337.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/facebook-visit-group-sweepwidget-1536x675.png 1536w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/facebook-visit-group-sweepwidget.png 1860w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Beyond Facebook\u2019s options, you can use other entry options in your giveaway. With up to 100 entry options available for a single giveaway, you have more than enough options for your giveaway.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"752\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-example.png\" alt=\"Sweepwidget facebook giveaway example\" class=\"wp-image-605\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-example.png 816w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-example-600x553.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-example-300x276.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-example-768x708.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/figure>\n<\/div>\n\n\n<p>If you want participants to answer questions about a particular product or your brand, you can set up a quiz too. All you have to do is click on \u201cCustom Input Field\u201d and enter your question and options.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-quiz-entry-2-1024x568.png\" alt=\"Sweepwidget quiz giveaway\" class=\"wp-image-607\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-quiz-entry-2-1024x568.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-quiz-entry-2-600x333.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-quiz-entry-2-300x166.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-quiz-entry-2-768x426.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-quiz-entry-2.png 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Suppose you aim to capture leads from your campaign, you can set up a lead form that participants have to fill to enter the Facebook contest.&nbsp;<\/p>\n\n\n\n<p>For these campaigns, SweepWidget allows you to integrate with your email marketing or CRM tools so that you can add your leads to automated sequences.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/integrations-sweepwidget-1-1024x481.png\" alt=\"Sweepwidget integrations\" class=\"wp-image-608\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/integrations-sweepwidget-1-1024x481.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/integrations-sweepwidget-1-600x282.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/integrations-sweepwidget-1-300x141.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/integrations-sweepwidget-1-768x361.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/integrations-sweepwidget-1-1536x721.png 1536w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/integrations-sweepwidget-1.png 1591w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>In addition to these, SweepWidget makes your giveaway mobile-friendly for a large number of Facebook users who will be using their smartphones.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"1024\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-mobile-facebook-giveaway-598x1024.jpg\" alt=\"Sweepwidget mobile-friendly giveaway page\" class=\"wp-image-609\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-mobile-facebook-giveaway-598x1024.jpg 598w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-mobile-facebook-giveaway-600x1027.jpg 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-mobile-facebook-giveaway-175x300.jpg 175w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-mobile-facebook-giveaway-768x1314.jpg 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-mobile-facebook-giveaway-898x1536.jpg 898w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-mobile-facebook-giveaway.jpg 1080w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/figure>\n<\/div>\n\n\n<p>With SweepWidget, you can design your giveaway, select winners, and track essential numbers about your campaign.<\/p>\n\n\n<p>[elementor-template id=&#8221;2162&#8243;]<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-create-your-facebook-giveaway-post\">6. Create your Facebook giveaway post<\/h2>\n\n\n<p>Your potential giveaway participants have so many Facebook posts vying for their attention. How do you attract them to your giveaway?&nbsp;<\/p>\n\n\n\n<p>Through a compelling giveaway post. In light of this, an ideal Facebook giveaway post should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An interesting caption&nbsp;<\/li>\n\n\n\n<li>A simple and attractive image<\/li>\n\n\n\n<li>Entry criteria&nbsp;<\/li>\n\n\n\n<li>Prize to be won<\/li>\n\n\n\n<li>Giveaway rules<\/li>\n\n\n\n<li>Giveaway duration<\/li>\n<\/ul>\n\n\n\n<p>With these pieces of information, potential entrants will have the necessary information they need about your giveaway.&nbsp;<\/p>\n\n\n\n<p>Also, to ensure more people will see your giveaway post, pin it to the top of your Facebook page during your campaign. Here\u2019s a Facebook giveaway post that includes most of what you expect from a giveaway post:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"756\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-1.png\" alt=\"Boggledybook ideal Facebook giveaway post\" class=\"wp-image-610\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-1.png 937w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-1-600x484.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-1-300x242.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/boggledybook-facebook-giveaway-example-1-768x620.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n<\/div>\n\n\n<p>With these pieces of information, participants will know all they need to know about the giveaway.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"7-promote-your-facebook-giveaway\">7. Promote your Facebook giveaway<\/h2>\n\n\n<p>Even though a gift should attract people in itself, many people will still miss out due to your promotion not showing up on their timeline. However, through some channels, you can efficiently promote your giveaway to a broader audience.&nbsp;<\/p>\n\n\n\n<p>Despite your giveaway being for Facebook, you can share on Facebook and other social media channels. After all, many people on Twitter, LinkedIn, Instagram, and other social channels are also on Facebook.&nbsp;<\/p>\n\n\n\n<p>With SweepWidget, you have two options to host your giveaway to aid sharing. You can host on your website or SweepWidget. For any of the two options, you have links to share.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"266\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-share-1024x266.png\" alt=\"Sweepwidget host your giveaway\" class=\"wp-image-611\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-share-1024x266.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-share-600x156.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-share-300x78.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-share-768x200.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-share-1536x399.png 1536w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-facebook-giveaway-share.png 1604w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>If you have a subscribers list of customers and warm leads, then a short email sequence promoting your giveaway will attract entrants.<\/p>\n\n\n\n<p>Then, you can also announce on your blog and link to your giveaway page to refer website visitors. Also, you\u2019ll find our list of <a href=\"https:\/\/sweepwidget.com\/blog\/15-best-websites-to-promote-your-giveaway-to-that-actually-have-amazing-results\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">websites to promote your giveaway<\/a> informative.<\/p>\n\n\n\n<p>Furthermore, running Facebook ads targeted at your ideal audience will give you access to a larger audience.&nbsp;<\/p>\n\n\n\n<p>To get the desired results from your promotions, you have to start promotion before your campaign. By doing this, you\u2019ll build anticipation and a sizable audience by the time you start your giveaway.&nbsp;<\/p>\n\n\n\n<p>See this example from Posh Shampoo Bar Co:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"680\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/posh-facebook-giveaway-post.png\" alt=\"Posh Shampoo creating awareness for a Facebook giveaway\" class=\"wp-image-612\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/posh-facebook-giveaway-post.png 940w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/posh-facebook-giveaway-post-600x434.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/posh-facebook-giveaway-post-300x217.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/posh-facebook-giveaway-post-768x556.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"8-select-and-contact-facebook-giveaway-winnersnbsp\">8. Select and contact Facebook giveaway winner(s) <\/h2>\n\n\n<p>At the end of your giveaway campaign, the next step is to select a winner or winners according to your entry criteria and giveaway rules.<\/p>\n\n\n\n<p>If your entry criteria require participants to enter their emails and comment on your post, then picking a winner randomly is acceptable for most participants. However, if that comment is an answer to a question, then you have to pick the best comment.&nbsp;<\/p>\n\n\n\n<p>Luckily, SweepWidget makes it easy to track your entries and pick a winner. All you have to do is click on \u201cEntries\u201d of your giveaway.<\/p>\n\n\n\n<p>This will bring up your entries and options to pick winners.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-entries-facebook-giveaway-1024x501.png\" alt=\"Sweepwidget Facebook giveaway entries\" class=\"wp-image-613\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-entries-facebook-giveaway-1024x501.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-entries-facebook-giveaway-600x294.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-entries-facebook-giveaway-300x147.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-entries-facebook-giveaway-768x376.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-entries-facebook-giveaway.png 1449w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>If you want to pick a random winner, click on \u201cRandomize Winner\/s\u201d to do so. No matter how you want to pick your winner, SweepWidget provides tools to help you do that.&nbsp;<\/p>\n\n\n\n<p>After selecting your winner, SweepWidget will display their contact details. From here, you can send a message to them with further information about their win.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-winner-contact-details-1-1024x540.png\" alt=\"Sweepwidget winner's contact details\" class=\"wp-image-614\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-winner-contact-details-1-1024x540.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-winner-contact-details-1-600x317.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-winner-contact-details-1-300x158.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-winner-contact-details-1-768x405.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-winner-contact-details-1.png 1397w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Beyond this, if your gift is physical, you can ask for more details on how to deliver it to them.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"9-announce-facebook-giveaway-winner\">9. Announce Facebook giveaway winner<\/h2>\n\n\n<p>For every giveaway, participants want to see that a winner emerged from the competition. Therefore, announcing a winner is a logical conclusion to your giveaway campaign.&nbsp;<\/p>\n\n\n\n<p>However, your credibility depends on more than just announcing a winner. If your giveaway is a quiz or other types where you have to select a winner, then you also have to explain how the winner emerged.<\/p>\n\n\n\n<p>Here\u2019s ZOTAC announcing their giveaway winner and explaining how they emerged:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/zotac-facebook-giveaway-1024x676.png\" alt=\"ZOTAC announcing Facebook giveaway winner\" class=\"wp-image-615\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/zotac-facebook-giveaway-1024x676.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/zotac-facebook-giveaway-600x396.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/zotac-facebook-giveaway-300x198.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/zotac-facebook-giveaway-768x507.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/zotac-facebook-giveaway.png 1163w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>After announcing the winner, it\u2019s vital to appreciate all the giveaway participants and tell them to watch out for your next giveaway. Another way to appreciate participants is to release a coupon code that they can use to buy products from your website.&nbsp;<\/p>\n\n\n\n<p>In a case where you\u2019ve acquired email addresses, you can send personalized messages, including a coupon code to each participant.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"10-measure-vital-metrics-of-your-facebook-giveaway\">10. Measure vital metrics of your Facebook giveaway<\/h2>\n\n\n<p>Has your giveaway achieved your goals? Whatever goals you set before your campaign, there are numbers that can help you track them.&nbsp;<\/p>\n\n\n\n<p>First, SweepWidget provides an analytics section for each giveaway. Click the \u201cStats\u201d button by your giveaway to access the statistics.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-stats-facebook-giveaway-1024x538.png\" alt=\"Sweepwidget Facebook giveaway basic analytics\" class=\"wp-image-616\" srcset=\"https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-stats-facebook-giveaway-1024x538.png 1024w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-stats-facebook-giveaway-600x315.png 600w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-stats-facebook-giveaway-300x158.png 300w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-stats-facebook-giveaway-768x404.png 768w, https:\/\/sweepwidget.com\/blog\/wp-content\/uploads\/2020\/12\/sweepwidget-stats-facebook-giveaway.png 1490w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>On the analytics page, you have access to statistics such as total widget views, unique widget views, sessions, and participants.&nbsp;<\/p>\n\n\n\n<p>If you have hosted your giveaway on a website page, then SweepWidget\u2019s integration with Google Analytics will provide more details about your participants and how they behaved on your website.&nbsp;<\/p>\n\n\n\n<p>Furthermore, SweepWidget\u2019s integrations with email marketing and CRM tools will provide more details about the leads you captured during your giveaway.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusionnbsp\">Conclusion <\/h3>\n\n\n<p>Running a Facebook giveaway is a simple and effective way to connect with your audience while achieving your marketing goals.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking to increase Facebook page engagement or capture leads you can convert to customers, then running a giveaway is one of your best bets.&nbsp;<\/p>\n\n\n\n<p>Fortunately, SweepWidget has all the tools you need to create, run, and conclude a successful giveaway. Check out <a href=\"https:\/\/sweepwidget.com\/pricing\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">SweepWidget plans<\/a> to see the plan that fits your needs for your next giveaway.&nbsp;<\/p>\n\n\n\n<p>And if you\u2019re planning to <a href=\"https:\/\/sweepwidget.com\/blog\/run-instagram-giveaway\">run a successful Instagram giveaway<\/a> too, you can check our guide on the steps to take.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is the king of social media.&nbsp; If you\u2019re looking to achieve better results on social media, then running a Facebook giveaway is one of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_viraly_social_sharing":"","_viraly_autopost_results":[],"_viraly_autoposted":"","footnotes":""},"categories":[10,4,5],"tags":[9],"class_list":["post-483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-how-to-create-a-giveaway","category-promote-giveaway","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Run a Successful Facebook Giveaway in 10 Simple Steps - SweepWidget Blog<\/title>\n<meta name=\"description\" content=\"Do you want to increase engagement and capture leads through Facebook giveaways? 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