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How To Grow Your Social Media Followers And Email List With An Online Giveaway

Giveaways are a great marketing strategy whether you’re an independent small blog, a startup, or an enterprise. You will see giveaways being run by mommy blogs all the way to Coke and Pepsi. This is because it’s a great way to grow your social media followers, email lists, and increase brand recognition.

How do I run a giveaway for my brand?

There are many options on how to run a giveaway. You can either run a native giveaway directly on Facebook, Instagram, Pinterest, Twitter, and just about every other social media platform. Or, you can can use a third party web widget to host your giveaway. We recommend using SweepWidget.com to do this. They make it easy to have users enter with 30+ social media platforms and 70+ different entry methods.

What prizes should I offer in my giveaway?

Here’s the most popular prize categories in descending order:

  1. Cars - I don’t expect you to give away a car ;)
  2. Cash
  3. Gift Cards
  4. Electronics
  5. Vacations
  6. Fun products

If you’re a brand with a product, then you should obviously be giving away your product. A good addition, however, is adding a small cash prize. Let’s say for example you’re an author and you’re giving away a copy of your book. It would be a good idea add a $25 Amazon gift card to entice more users.

How can users enter my giveaway?

The goal with running any giveaway to expand your brand awareness. This means you want users to engage with your company across every possible platform. If you have a Facebook, Twitter, Pinterest, Instagram, and Snapchat, you should have users like, follow, comment, and share on all of those. Additionally, you should focus on building a strong newsletter list. Once again, SweepWidget.com allows you to do all of these things in one place. It will save you a lot of time and effort to give them a try.

How can I promote my giveaway?

You will want to use your existing audience to promote your giveaway. For example, if you have 300 likes on Facebook, 200 Twitter followers, and 150 newsletter subscribers, you’ll want to contact them all VIA each respective channel.

Also, you can use giveaway promotion services get a big boost in entries. Here’s few great choices to promote your giveaway to:

  1. SweepGrab.com
  2. TrueSweepstakes.com
  3. SweepsAdvantage.com (* requires an account)
  4. Online-Sweepstakes.com (* requires an account)
  5. ContestGirl.com

How will I pick a winner?

At the end of your giveaway, you’ll need to choose a winner and send them the prize. The way you contact them will depend on the platform you’re using to run the giveaway. For example, you’re running a giveaway on Instagram then you’re going to contact them on Instagram. If, however, you’re running the giveaway by collecting emails, then you’re going to contact them VIA email. Typically users will be given seven days to respond and claim their prize. Otherwise, you’ll void their entry and choose a new winner. You will have to include all of this in your rules and regulations section of your giveaway.

~ It’s an excellent choice to run an online giveaway no matter how big or small of a company you are. It’s a great way to grow your social media followers, email lists, and brand awareness. Leave a comment below if you have any experience with this!